Homeaway on a bit of a buying spree
Homeaway, the online vacation rental giant snapped up it’s second vacation rental site in less than a week, purchasing AlugueTemporada.com.br. The move expands Homeaway’s footprint into South America and gives them over 12,000 property listings on the continent and 475,000 worldwide. The move is pretty savvy given the upcoming 2014 FIFA World Cup and 2016 Summer Olympics, both taking place in Rio de Janeiro. Start searching now.
It looks like the sleeping giant has awoken and is aggressively moving to enhance it’s leadership position in the online vacation rental market. It’s surprising only in that it’s the first significant moves to increase it’s depth and breadth of properties since it raised $250M 16 months ago. It also follows behind Homeway’s first major television ad campaign where they launched an ad based on National Lampoon’s Vacation during this year’s Super Bowl.
What comes next for the Austin, TX based Homeaway is unclear, but they are certainly on the move. It should be interesting to watch.
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