Insights into how technology and the outsourcing of R&D are changing the software industry

Nothing pithy to kick off the list today, so here it goes:

1. A lot of chatter about  Twitter’s first Chirp conference. Mashable review of 6 Twitter App models that stand a chance,  and a list of takeaways from GigaOM.  But best of all is a post by Dan Howlett on how Seesmic CEO Loic LeMuir either doesn’t see the effect Twitter’s recent announcements are going to have or is just being willfully blind to the reality.
2. Good overview of why you should care about HTML5 from a marketer’s point of view from Hubspot.
3. The ancillary revenue (otherwise known as how we can squeeze extra fees from our customers) debate continues. First a post from UpTake on the PhoCusWright Connect blog and then another from Tnooz.
4. 5 Ways to organize for social business by Altimeter Group’s Jeremiah Owyang.  Great way to think about how to introduce/evolve social into your company’s operations (not just marketing). It almost reads like a maturity model.
5. An interview with the Director of Merchandising from American Airlines on why we’re seeing the explosion of unbundling in the travel industry and how American is approaching it.
6. Great post by Altimeter Group’s Jeremiah Owyang on Twitter’s new “Promoted Tweets” scheme
7. New Dachis Group member, the eminent social enterprise king, Dion Hinchliffe has another great post on how social has created a transformative disruption in the enterprise.  As always, great infographs by Hinchcliffe.
8. Enterprise Irregular Bob Warfield looks at evolutionary biology and network effects in considering the future of Apple and Adobe Flash.
9. Shel Holtz thinks Ning screwed its user base.  I understand where Shel is coming from, but perhaps I never bought into the whole “free”/ad supported network stuff post the dot.com bust. If you’re offering a rich experience it costs money to create and maintain it. Often online advertising just can’t sustain those costs unless the company can reach a tipping point in scale.  But those companies (see Facebook) are few are far between.
10. OK, I’m listing this one about Google Enabling Printing from the Cloud, because I’m not sure why this is news at all. The Intenet Printing Protocol has been around since I was in the network printer business over 12 years ago. HP has bee talking about this for a long time too. Is it just because it’s got Google magic pixie dust on it or because it’s got the word “Cloud” in the headline? Please let me know why/if you think this was newsworthy.