I just read an article today in Tnooz where American Airlines claims Sabre coordinated a social media campaign against them and then complains that their executives have had to work really hard to deal with the turmoil from the response by Expedia, Sabre and Travelport resulting from AA’s own move against Orbitz.
I have to say that the reactions from American are almost comical. And forget about the social media campaign. That’s window dressing. What I’m surprised at is the complaints in the article:
American alleged that its sales team “spent all of their professional time and resources addressing it [Sabre’s biasing actions].”
In an affadavit as part of the American complaint, Cory Garner, the airline’s director of merchandising strategy, alleged that Sabre’s biasing actions weighed heavily on the “time and resources” of the airline’s executives and other managers, including Garner, the chief commercial officer, vice president of sales and the distribution strategy team. These executives had “to forgo other areas of responsibility at the expense of financial performance for American,” Garner alleged.