That was the title of my latest post in Tnooz.
For all the buzz around NFC and Google Wallet, I don’t think that it’s a real game changer in the near-term. Why you may ask?
- Google Wallet isn’t the only game in town. PayPal, Apple, Square (backed by Visa) and others are in the game and are well ahead at this juncture.
- The wrong use case? The NFC-based technology fits better for Point-of-Sale retail situations than it does for how much of travel is purchased. There may be other uses for NFC in travel, but I’m not sure how well payment fits.
- It’s the Infrastructure, stupid. Getting NFC chips in phones is the easy part. Getting NFC-capable readers at the point of sale is another story entirely.
- Devices need to reach critical mass. Google launched a Wallet system that today works on only 1 phone on 1 network in 1 country. And it’s the smallest network of the Big 3-1/2. Ironically Google might only succeed only if Apple, Microsoft and others are successful too.
- The Court System. It seems as if it can’t be a travel related story if the courts aren’t involved in some way anymore. Rest assured they are as PayPal sued Google only hours after the Wallet announcement dropped.