In case you were at the beach, shaken up by an earthquake or lost power during a hurricane this summer (I did all three in the past month) and somehow missed our webinar on mobile strategy, fear not. We captured the whole thing for you watch on YouTube.
In the webinar, Jean-Noel Lau Keng of Amadeus and I cover
- The state of the mobile industry (for those of you looking for stats)
- Common challenges in approaching mobile development initiatives
- Why mobile has become a critical channel in the travel sector, and how Amadeus are integrating mobile into their products and services
- How Transaction v. Engagement objectives may impact the approach you take to mobile
- The approach Amadeus has taken to address the mobile imperative, unexpected challenges, and the results of the company’s mobile initiative
- What are the 5 key steps your organization should take to implement a successful mobile strategy
If you have any questions, please ask them in the comments.