Well I just arrived in Baltimore and am looking forward to this years’ HITEC conference which kicks off later this evening, starting with a TweetUp at 5pm sponsored by my company Ness Technologies.
While there will be a lot of interesting keynotes, Super Sessions and announcements, for those of you who are attending, I’d like to invite you to the Tutorial sessions that I am leading on Wednesday June 27th at Noon, entitled “Using Next-Best-Action to Drive Higher Booking Conversion and RevPAR“.
The session description is below or click this link.
I hope to see you there. But if you can’t make it, yet the topic looks interesting, give me a call and we can talk one-on-one.
Using Next-Best-Action to Drive Higher Booking Conversion and RevPAR
Did you know that there are five people researching for every four bookings, yet the industry struggles with Look-to-Book ratios of 4,500:1! What is wrong with this picture?
Hoteliers need to focus on attracting, and converting customers while driving higher on property spending and engendering loyalty for repeat purchase, however few hoteliers have been able to harness this data in any meaningful way.
To succeed, hoteliers must deliver a set of intelligent and coordinated messages across all channels, including email, social media and mobile to deliver the right offer to the right person at the right time.
Join Glenn Gruber, AVP Travel Technologies at Ness Technologies, and Thomas Kaplan as they provide insight into how companies can leverage customer data, intelligent analytics, and business process to drive effective business results.
This session will discuss:
- The key trends in the travel industry
- Customer decision management and the change management it requires
- The Next-Best-Action marketing approach
- Best practices, case studies, and recommendations