Robert Scoble posted the following on FB regarding Samsung’s upcoming Super Bowl ad (below):
Is Apple doing the best advertising lately? No.
Who is? Samsung Mobile.
Why hasn’t Apple done something like this for AirPlay?
This kind of stuff turns into sales. Big time.
What you think?
Robert asked, so here’s what I think.
I actually find most of the Samsung advertising creepy and/or odd. Although sometimes there is a good line or two (like: “what, the jacket?”).
That being said, this ad…while ridiculously long…does show off a pretty neat capability. Certainly a lot better than touching phones to transfer files (email, bluetooth, Bump can do the same).
But what’s really interesting to me about all of these features that Samsung is promoting is that they seem to be Samsung-specific capabilities and not extendable to other Android phones. I’m not sure if that is true, but it’s the impression I get from the ads. And if it’s true, doesn’t that dramatically limit the utility of these features?
It seems like Samsung is beginning to follow Amazon’s lead of leveraging Android as an OS, but building their own proprietary features and ecosystem, linked to their other consumer electronics offerings (at least notebooks and TVs), on top of it. It’s an interesting twist on Android fragmentation.
If anyone’s going to be at Mobile World Congress later in the month it would be nice to meet and discuss this further.