The latest tablet web usage stats are out from Westborough, MA-based Chitika Insights and not only is the iPad the overwhelming usage leader, but their lead is increasing.
And this is not a trend that Chitika expects to change in the medium term:
With the iPad maintaining its dominance within the tablet usage environment, it seems unlikely that any company will pose a challenge to its standing as the biggest driver of tablet traffic, particularly considering that the company is expected to release its latest tablet device within the coming months.
Tablets are increasingly being used as notebook replacements and often used to casually browse the web in the evenings while watching TV. As such, tablets are becoming the portal for many potential travelers during the discovery and research phases of their trip.
So as your developing your mobile web strategy, be sure to prioritize the iPad as the primary use case in your development and testing plans. This is even more important as Android tablets begin to migrate to new versions of Google’s Chrome browser which will use their new proprietary Blink browser engine, which I wrote about earlier this month.