As the calendar turns to 2014, it’s time for all the annual prediction posts. As always Tnooz, does a round up of all its “Nodes”, editorial staff and this year even a few from the ad sales team. Once again the list is pretty good. A recurring theme was the promise of Apple’s new iBeacon technology based on the Bluetooth LE (low energy) standard. I’m a big believer of iBeacon technology to enable the next generation of proximity marketing via mobile devices. I think it has the potential to dramatically impact hospitality, airport and traditional retail markets.
You can find my prediction right here, but please read all the other travel technology predictions on Tnooz if you haven’t already:
One exciting piece of technology for mobile is Apple’s iBeacon which I expect at least one hotel will try to roll out this technology as a pilot, if not more aggressively.
This technology can be a boon to hoteliers, especially full-service hotels and resorts, as they try to maximize revenue per guest via higher uptake on ancillary services (spa, golf, dining, activities). Airports as well.
iBeacon uses Bluetooth LE (low energy) to let travel providers and retailers sense and communicate (e.g. send offers) with compatible devices within 50 meters. The good news is that iBeacon and similar devices (PayPal has their own version) are very inexpensive (< $50), can be loaded with all sorts of sensors, positioned almost anywhere in a store, hotel or airport and will operate for two years on a single coin battery. And there are already about 300 million mobile devices that can connect to them today.
And lastly they operate really well indoors where GPS signals are less successful. They also allow for more accuracy than wifi triangulation.