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	<title>Software Industry Insights &#187; AMR</title>
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	<description>Insights into how technology and the outsourcing of R&#38;D are changing the software industry</description>
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		<title>Outcome-based Outsourcing Easy to Promise, Hard to Deliver</title>
		<link>http://www.softwareindustryinsights.com/2009/08/outcome-based-outsourcing-easy-to-promise-hard-to-deliver/</link>
		<comments>http://www.softwareindustryinsights.com/2009/08/outcome-based-outsourcing-easy-to-promise-hard-to-deliver/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:42:52 +0000</pubDate>
		<dc:creator>Glenn Gruber</dc:creator>
				<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[AMR]]></category>
		<category><![CDATA[Dana Stiffler]]></category>
		<category><![CDATA[OPD]]></category>
		<category><![CDATA[Outcome-based engagements]]></category>
		<category><![CDATA[R&D]]></category>

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		<description><![CDATA[
			
				
			
		

Tying the costs of outsourcing to the achievement of outcomes that support real business objectives sounds like nirvana.  You can assign a value to a given activity and it can help you better evaluate the ROI that you&#8217;re getting too.
Not surprisingly in this economy, outsourcers are trying every angle they can to get business and ]]></description>
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<p>Tying the costs of outsourcing to the achievement of outcomes that support real business objectives sounds like nirvana.  You can assign a value to a given activity and it can help you better evaluate the ROI that you&#8217;re getting too.</p>
<p>Not surprisingly in this economy, outsourcers are trying every angle they can to get business and many are tired of just reducing rates.  So dont&#8217; be surprised if they start making promises about delivering against outcomes and outputs.  But don&#8217;t just believe the hype.</p>
<p>The real question that you have to get to is how committed are they to really delivering on outcomes and how much are they just trying to suck you into a sales conversation, only and perhaps purposefully, to shift the conversation back to traditional outsourcing engagement models.</p>
<p>Do your own due diligence and understand how committed they truly are to this kind of engagement.  Here are a few questions to ask</p>
<ul>
<li>What they&#8217;ve changed organizationally to enable them to deliver against outcomes instead of providing bodies?</li>
<li>What % of their business is coming from outcome or other performance-based arrangements</li>
<li>Especially for vendors that have a heavy offshore component, how are they dealing with the philisophical and cultural shifts required to really deliver.</li>
</ul>
<p>What you may find is that their&#8217;s not much beneath the veneer.  In the meetings that our CEO Gordon Brooks and I have had with journalists and analysts, we&#8217;ve of course gotten <strong><a href="http://www.businessweek.com/innovate/next/archives/2009/08/_putting_your_m.html" target="_new">very good feedback on our approach to outcome certainty</a></strong> (especially in BusinessWeek&#8217;s NEXT blog).</p>
<p>But what&#8217;s really struck people, like AMR&#8217;s Dana Stiffler, is the extent that we&#8217;ve embraced this approach.  Today about 20% of Symphony&#8217;s engagements are outcome or output-based with another 40% of so utilizing other performance-based mechanisms like revenue sharing, fixed margin and SLA&#8217;s.  According to Stiffler, she hasn&#8217;t heard of anyone else in the software product development outsourcing space really embrace outcome-orientation at all and even in the big Indian IT shops its a tiny percentage of their business.</p>
<p>Now why don&#8217;t other firms adopt performance-based contracts as aggressively &#8212; because it&#8217;s hard.  It&#8217;s hard to track the metrics that matter.  It&#8217;s hard to change the way that your employees think about thier work to align with delivering outcomes.  And most of all it&#8217;s hard to change the risk profile that your company is used to when taking on these committments.</p></div>
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