Insights into how technology and the outsourcing of R&D are changing the software industry

I’m a technology marketing executive working for Ness Technologies' Software Product Labs team responsible for building our travel technology practice. I am very interested in the changing software paradigm and the impact that it's going to have on the travel industry. Technology like SOA, Cloud/SaaS, Mobile, the evolution of the social enterprise and social-aware software IS changing the traditional software landscape. The question is how and whether you’ll be prepared.